Madden and the Future of Football

I thought this was pretty interesting -- a simulation of a human activity affecting the way real humans participate in that activity. This reminds me of the Human Heisenberg Uncertainty Principle. The Heisenberg Uncertainty Principle states (essentially) that you can't tell the true state of a particle because the mere act of observing the particle changes it's state. I think the same is true for people: if you know you're being watched, you change your behavior. The Madden games are so good, it's almost like watching real people play the game. Now the players of the real game are players of the video game. Whoa, this is getting wierd. BTW, they skipped right over the story about the player suing over his likeness being used. That too raises important issues. What if I create a computer version of you and the computer version does things you wouldn't do or don't want anyone seeing you doing? How much of "you" do you own?